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Friday, June 26, 2009

Can you see it?

Get Exposed Clothing [TM] is a new hip clothing label. They desired a realistic eye image in their logo. After finding suitable photographic images for them YELLmedia, Inc. helped Get Exposed by creating a realistic, yet graphic depiction of the eye using AI's Live Trace feature. This would allow resizing the logo big or small to always look awesome and yet retain that grainy texture feeling without becoming pixelated or bit mapped. We then matched the intense grainy image with an equally stressed type treatment. This featured logo looks equally cool in b/w color and on white or back background.

Groove me baby!

Groove Monkee is a company that creates midi-beats sound tracks to be used by professional musicians. They offer a range of products for all types of music genres. YELLmedia, Inc. created packaging for the shelf products. It was important to have shelf appeal, incorporate current branding, and create a graphic style that could be applied to a whole family of products and musical genres so that packaging can look clean and consistent.