Bloom Keeps Growing!

Bloom Yoga Studio is a real unique place - a yoga, massage, and childbirth resource that provides a variety of classes from beginning yoga to advanced, and from prenatal to mom and baby. They also offer special workshop classes on an on going basis. I just checked out their website and there is even a belly dance class! I got to go sign up for that!

The concept behind Bloom Yoga Studio is that they wanted to create a safe environment for anyone to come do yoga...not just Hollywood actresses and the like. Its a positive place for everyday people where no one gets judged. Since outsourcing their website in 2005, they had been creating much of their advertising by themselves. They finally decided they had enough.

Our first project was an ad which needed to be friendly and down to earth, not unapproachable like some high-brow yoga studios with attitude. That meant an inviting headline "let's yoga!" that defies the English language and an approachable model who doesn't alienate anyone by being too thin or too scantly clad. The copy followed along this reasoning - fun, upbeat, and inviting with a strong call to action at the end - a limited engagement free yoga class. We maintained their brand identity by using the same colorful bars used on their website and logo and introduced their main focuses (yoga | massage | childbirth resources) in a graphic arc treatment.

From there we went on to polishing their monthly e-newsletter (which was managed by an e-newsletter vendor) maintaining the the colors and bars from their website. Water bottle labels, which are needed by thirsty yoga-ers, were created to help promote the brand in a fun way, coming up with the water's tag line "you need water to bloom." Once again retaining the brand in a modern and clean way. As the companies owners Kerry and Zach look to expand we will keep adding on new items piece by piece - building their brand, brick by brick.

YELLmedia provided copywriting, concepting, design, layout, and HTML web programming.