An Amazing Facelift - Before and After

This company needed a makeover for their website. They've been in business since 1939 and their website looked about the same age - complete with a white box around the company logo. They make all kind of rain gutter products and sells tools to distributors. But their website didn't quite match their materials or say a whole lot about what is so fantastic about their company. They also had parts of their site that had completely different looks - a great inconsistency, as well as a lot of products that opened to different views, but the views were no longer in a branded page. So that's what we fixed.


Our first goal was to match the collateral materials so they wouldn't have to go reprint or redesign. The next thing we needed to do was explain who the company is by adding some Flash to the site (quite literally). We added a flash movie to add movement to the page. Underneath the movie is a little more explanation as to why you should choose them over anyone else. We added a weather feed at the bottom of the page - so you can always check the weather at the corporate headquarters. It seemed relevant since their products have a lot to do with the weather and a nice added feature.

We continued the look and the branding onto the interior pages. Simply clicking on a type of product brings you to that products page. There you have the option to click on 3D views where you can move your mouse around and see the product from different angles, see an elevation drawing of the product, or just see the image larger.

YELLmedia, Inc. provided web redesign, graphic design, and stock photos rights management for this project.