Chopper Shots Hits It's Target!

Chopper Shots is a unique photography outfit that takes aerial and panoramic photos via remote control helicopters for various uses such as commercial real estate, construction development, land surveys, large public events, etc. These are really high-end clients with high expectations. Chopper Shots really needed to update their look in order to sell upmarket. Both their website and identity were looking dated.

YELLmedia, Inc.'s first task was to update the logo. Both the shape and the colors needed to scream cutting edge and high end. What we did was create smoother lines on the logo, and without changing it much we added an additional visual element of a camera lens. Then we brightened the colors to be more modern and catch the viewers attention.

The next task was to overhaul the website. YELLmedia, Inc. not only updated the website by adding a flash introduction featuring Chopper Shots great work and adding a new photo gallery and 360 Panoramic gallery, but they also saved Chopper Shots money by setting them up with a new web host which cut their hosting fees in half. Additionally photos and samples that would open a new window when clicked on, would now open in a window within the website so that the branding remained consistent. Also, it was really important to highlight the different types of photo and the helicopter stabilizer that they sell. So we put that on the front page. In addition. in order to justify the pricing we needed to showcase that Chopper Shots uses state of the art technology, cameras, videos, photo retoucing software, film editing software, and high end remote control helicopters & stabilizers. If a customer were to do this job on their own, beside needing the expertise, they would have to make a large investment.

The last bit of identity work was the business card. We really wanted Chopper Shots business cards to let people know who they are and what they do. Since their business is photos and pictures ARE worth 1,000 words we added about 4,000 words worth to their business card by creating a brochure business cards that highlighted the ways in which Chopper Shots could be used and showing just a few aerial shots to leave them wanting more. Again, branding and identity was consistent throughout.