Here's The Rug

Exclusive Oriental Rug started from the ground up. The company needed help coming up with everything from company name, identity, web domain, website design services.

The owner wanted something quick and catchy, but wanted to liaison to his other business which also had "Exclusive" in it's name. After carefully researching other oriental rug companies in the field we came up with "Exclusive Oriental Rugs" because it was possible to also shorten the name to - EOR Rugs and the domain name www.eorugs.com was available.

The logo needed to be very clean and simple, just like its name to compete within the oriental rug carpet market and to appeal to the high end interior designer clientele. Colors were picked for brightness and commonality in hand-woven rugs available. For the business cards we included a piece of carpet that incorporated the same colors of the rug. It was an added benefit to show the consumer some quality product on the business card that tied back to the business. Electronic MS Word templates for letterhead and envelope were requested instead of printing.

YELLmedia, Inc. provided consulting on business name, created logo concept and brand identity.