Fruit2O Essentials had a media event in NY to launch their new product. The invitations were sent via email which YELLmedia, Inc. helped their PR company design and distribute. The e-vite included a form to which those invited could RSVP and select the spa services treatment they would like to receive, the time, along with optional car service. The goal of the invite was to promote the thirst quenching, sexy, healthy lifestyle/benefits of the new Fruit2O Essentials beverage which have different nutrients depending on the flavor, but is equivalent to at least 2 servings of fruit.
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