It's Ruff!

Ridgeline Dog Gear is a new active wear n' gear company for dogs seeking quality outdoor gear made out of top notch materials comparable to human outdoor companies such as Patagonia. The goal was to create and identity that conveyed three main qualities - dogs, outdoor adventure, and a ridge from the name "ridgeline." This was a challenge as there were many concepts to tie into the one logo. Also, the logo would need to be flexible enough to be attached to a collar or be printed on a shirt. The logo was placed in a frame to call attention to it and in order to outline the reversed out mountains against a sunrise/sunset active orange gradient colored background.

Also, a homepage place holder was developed to create excitement for the company, by continuing the brand image and featuring some suggestive active canine shots. Contact information provided.

YELLmedia, Inc. created the brand identity, logo, business card design, web page layout.