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Friday, June 26, 2009

Can you see it?


Get Exposed Clothing [TM] is a new hip clothing label. They desired a realistic eye image in their logo. After finding suitable photographic images for them YELLmedia, Inc. helped Get Exposed by creating a realistic, yet graphic depiction of the eye using AI's Live Trace feature. This would allow resizing the logo big or small to always look awesome and yet retain that grainy texture feeling without becoming pixelated or bit mapped. We then matched the intense grainy image with an equally stressed type treatment. This featured logo looks equally cool in b/w color and on white or back background.

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