Case Study: A Manual That Instructs

CellKeeper[TM] is a fantastic new company that provides digital device (iPods, cameras, cell phones, Blackberry/Palm Pilots, mp3 players, etc.) carrying accessories. The CellKeepers are versatile caddies that have room for your IDs, credit cards, money, key hooks, and digital device - for those on the move and in case you don't want to drag your purse or briefcase out with you on your next walk. They are convenient if you switch bags all the time and they are also fashionable. Worth, the company's founder, says he came up with the idea when he went to walk his dog and had no where to put his keys.

The problem (or plus) is that the product is so versatile. The current "How To Wear" guide which folds to the size of a credit card and comes packaged inside the wallet portion of the product wasn't very clear, and if anything was more confusing. Focus groups were thrown off by it's complexity and vague descriptions.

We redesigned the manual with the user in mind, by taking very clear photos (instead of illustrations) of the products parts and labeling them up front. Then we added section headers for the different wearing styles and clearly detailed the steps while referencing to the product parts photographed. We maintained a consistency with their brand style, but used more of the company's orange color to appeal to a wider audience - all the while maintaining the same size final product.

YELLmedia provided layout design, copy, photos, and photo retouching.