YELLmedia Introduces "Celebrate" Micro-Site

YELLmedia, Inc. has extended its services to provide personal as well as business needs. The services included in this new extension are custom-designed, personalized, handmade invitations , announcements, stationary, and accessories to help you get heard! Stand out from the crowd with unique party items to fit your events theme, colors, mood, and story. Make your event as memorable as possible, by not leaving out any details. Customization allows you to really express yourself and your event and takes the blah out of ordinary cookie-cutter invitations.

In order to launch this new enhancement YELLmedia has created a micro-site befitting celebrations with samples of previous work. No two people are the same, so trust that no two events will be the same. Visit www.YELLmedia.com/celebrate.

A Makeover from a Makeunder

SpaSurgicaKenosha.com wanted to revamp their look and name (previously UltraSmartLipo) to be more professional. Their former site had 4 pages which included their welcome page. They felt that is was too cartoony, and doesn't draw the type of clients they would like to be getting. They came to YELLmedia, Inc. with a simple black and white logo and asked for a complete redesign.

Before & After (pictured right). The new site looks a lot more professional and sophisticated with tasteful pictures on all the pages. The website also navigates a lot better in a easy and cohesive manner. There are separate sections for before and after shots, testimonials, technology, etc. Plus there is an email database to collect visitors information for future email blasts and an easy to use contact form on the "us" page. I think they will be very successful with their new site.

YELLmedia, Inc. provided website design, database set-up, web forms, stock photography, web hosting, emails, domain forwarding, and web administration.

An Amazing Facelift - Before and After

This company needed a makeover for their website. They've been in business since 1939 and their website looked about the same age - complete with a white box around the company logo. They make all kind of rain gutter products and sells tools to distributors. But their website didn't quite match their materials or say a whole lot about what is so fantastic about their company. They also had parts of their site that had completely different looks - a great inconsistency, as well as a lot of products that opened to different views, but the views were no longer in a branded page. So that's what we fixed.


Our first goal was to match the collateral materials so they wouldn't have to go reprint or redesign. The next thing we needed to do was explain who the company is by adding some Flash to the site (quite literally). We added a flash movie to add movement to the page. Underneath the movie is a little more explanation as to why you should choose them over anyone else. We added a weather feed at the bottom of the page - so you can always check the weather at the corporate headquarters. It seemed relevant since their products have a lot to do with the weather and a nice added feature.

We continued the look and the branding onto the interior pages. Simply clicking on a type of product brings you to that products page. There you have the option to click on 3D views where you can move your mouse around and see the product from different angles, see an elevation drawing of the product, or just see the image larger.

YELLmedia, Inc. provided web redesign, graphic design, and stock photos rights management for this project.

Every"BODY"s Different

Unique Body Solutions (UBS) is a new company associated with Laser Concepts Chicago and Hair Free Chicago. They provide affordable solutions to your body concerns from laser hair removal and acne scars to skin tightening and cellulite reduction. They offer a la carte solutions packaged to solve your individual needs and of course...it's all very discrete. No one needs to know you've had anything done!

YELLmedia assisted UBS with logos, taglines, web design, and web hosting/administration, database collection. The logo concept picked up on soothing med spa colors of green and blue with the cleanliness of white. The reflection was used to mimic water for cleanliness and beauty reflected in/out and on surfaces. The tag ties into the title "Unique Body Solutions. Because EveryBODY's different." "body"="BODY", "unique"="different".


In the process of developing the UBS logo, we also developed a second logo that ties into the new brand identity. This is for their private label skin care - Unique Skin Solutions. The sun represents renewal, refreshing, and a tag line "Where Beauty Awakens."


The website's focus was to show all the great media and press coverage received by the high quality technology that UBS uses and to inform the visitor of all the great solutions they can provide for your unique body concerns. I was certainly sold after designing the site. A "Before and After" page highlights just some or their solutions and a "Technology" page focuses on the different laser machines used with downloadable PDF's and links to the manufacturers. Visit the "Media" page to see a few clips from various TV coverage or once again link to the manufacturers websites for even more coverage! The best kept secret in Chicago is no longer a secret!

YELLmedia provided copy, design, branding, web hosting, web admin, and database to collect visitors emails.

Draw a Card...Any Card!

A La Card Chicago is a terrific new company. They promote authentic Chicago restaurants through their special discount card decks. They also have a charitable arm that donates proceeds to a local food charity. These cards make great corporate gifts and your companies logo can go on it, or they can be sold as fundraisers, or just given as gifts. If you like to dine out and try new restaurants, this is definitely worth your while. I don't want to give away the whole enchilada, so you will just have to wait for further website development. Please contact A La Card Chicago if you are interested in participating as a restaurant, purchasing card decks, or have any questions at info@alacardchicago.com tell them YELLmedia sent you.

YELLmedia first assisted A La Card Chicago with their brand identity. This particular logo concept was chosen to convey a sense of adventure for the different types of restaurants you can try out. The colors are modern, and reflect the earthy and natural food trend as well as the charitable part of their organization. The style adapted is slick and modern to attract higher end and trendier eateries. YELLmedia went on to help with business cards, letterhead, and the actual card deck designs/card boxes.

For the tag, we wanted something quick, catchy, and yet descriptive. What could fit the "bill' better than "draw. dine. save." Because that's what you do. Draw a card, eat at that restaurant, and save on your bill. Fait Accompli!

YELLmedia also set up A La Card Chicago's interim website and email addresses. Stay tuned for their next developments. They are totally going to be on OPRAH!!!!

YELLmedia provided/developed brand identity, design layout, copyrighting, tag line, web design, and web administration.

Case Study: A Manual That Instructs

CellKeeper[TM] is a fantastic new company that provides digital device (iPods, cameras, cell phones, Blackberry/Palm Pilots, mp3 players, etc.) carrying accessories. The CellKeepers are versatile caddies that have room for your IDs, credit cards, money, key hooks, and digital device - for those on the move and in case you don't want to drag your purse or briefcase out with you on your next walk. They are convenient if you switch bags all the time and they are also fashionable. Worth, the company's founder, says he came up with the idea when he went to walk his dog and had no where to put his keys.

The problem (or plus) is that the product is so versatile. The current "How To Wear" guide which folds to the size of a credit card and comes packaged inside the wallet portion of the product wasn't very clear, and if anything was more confusing. Focus groups were thrown off by it's complexity and vague descriptions.

We redesigned the manual with the user in mind, by taking very clear photos (instead of illustrations) of the products parts and labeling them up front. Then we added section headers for the different wearing styles and clearly detailed the steps while referencing to the product parts photographed. We maintained a consistency with their brand style, but used more of the company's orange color to appeal to a wider audience - all the while maintaining the same size final product.

YELLmedia provided layout design, copy, photos, and photo retouching.

Bloom Keeps Growing!

Bloom Yoga Studio is a real unique place - a yoga, massage, and childbirth resource that provides a variety of classes from beginning yoga to advanced, and from prenatal to mom and baby. They also offer special workshop classes on an on going basis. I just checked out their website and there is even a belly dance class! I got to go sign up for that!

The concept behind Bloom Yoga Studio is that they wanted to create a safe environment for anyone to come do yoga...not just Hollywood actresses and the like. Its a positive place for everyday people where no one gets judged. Since outsourcing their website in 2005, they had been creating much of their advertising by themselves. They finally decided they had enough.

Our first project was an ad which needed to be friendly and down to earth, not unapproachable like some high-brow yoga studios with attitude. That meant an inviting headline "let's yoga!" that defies the English language and an approachable model who doesn't alienate anyone by being too thin or too scantly clad. The copy followed along this reasoning - fun, upbeat, and inviting with a strong call to action at the end - a limited engagement free yoga class. We maintained their brand identity by using the same colorful bars used on their website and logo and introduced their main focuses (yoga | massage | childbirth resources) in a graphic arc treatment.

From there we went on to polishing their monthly e-newsletter (which was managed by an e-newsletter vendor) maintaining the the colors and bars from their website. Water bottle labels, which are needed by thirsty yoga-ers, were created to help promote the brand in a fun way, coming up with the water's tag line "you need water to bloom." Once again retaining the brand in a modern and clean way. As the companies owners Kerry and Zach look to expand we will keep adding on new items piece by piece - building their brand, brick by brick.

YELLmedia provided copywriting, concepting, design, layout, and HTML web programming.