Wednesday, September 2, 2009

Congratulations YELLmedia!!!


All that YELLing has finally got us somewhere! Congratulations to YELLmedia, Inc. for winning 5 - 2009 American Graphic Design Awards (AGDA)! For more than 4 decades, Graphic Design USA has sponsored design competitions that spotlight areas of excellence and opportunity for creative professionals. The American Graphic Design Awards is the biggest and broadest of these, open to everyone in the community; advertising agencies, graphic design firms, corporations, institutions, publishers and more. It honors outstanding work of all kind and across all media; print and collateral, advertising and sales promotion, corporate identity and logos, internet and interactive design, packaging and p-o-p, broadcast and motion graphics. Prized work is showcased below.


2009 AGDA Awarded for Dig Communications Fruit2O Evite


2009 AGDA Awarded for Bloom Yoga Studio Postcard Campaign


2009 AGDA Awarded for The Smallest Sparrow - Logo, Stationary, Collateral Identity


2009 AGDA Awarded for Upstairs Solutions Website Design - www.upstairssolutions.com



2009 AGDA Awarded for JPL Recording Logo Design

To see YELLmedia's past awards please visit http://yellmedia.com/thework/awards.html.

Friday, August 21, 2009

Stress Exempt!


Zen Tax Accounting Services, Inc. is a tax service company currently providing tax returns for home and business, concierge services, and 2nd opinion reviews. YELLmedia, Inc. helped devise the strategy, name, and branding behind the business. The concept was base on how to make taxes more "friendly" and less stressful. By pairing tax with a peaceful, yet enlightened word like "zen" we feel that was achieved. The tag line to compliment and reinforce the name is "Stress exempt." The lower case letters in the logo also were used to create a more friendly feel. The green color was used for luck, money, and for the natural peacefulness it excudes. Similarly the lotus icon was used because it's association with Buddhist type practices and for the nature and peacefulness of the flower. Seen above is the collateral brand identity for Zen Tax.

Jet Set Go!


JET campus is a not-for-profit that works with educating college students on a many Chicago area and Illinois campuses. They provide learning, travel, and networking opportunities. YELLmedia, Inc. helped them redesign their logos and create a website that would be attractive and hip to college students. We did this by with lots of modern fun graphics, a flash intro movie explaining the things JET campus does, and plenty of real photos of real students. There are ads that can regularly be updated so students have a reason to go back and visit the website along with a google calendar that JET campus can update on their own.

YELLmedia, Inc. provided logo, layout, and web design.

Friday, June 26, 2009

Can you see it?


Get Exposed Clothing [TM] is a new hip clothing label. They desired a realistic eye image in their logo. After finding suitable photographic images for them YELLmedia, Inc. helped Get Exposed by creating a realistic, yet graphic depiction of the eye using AI's Live Trace feature. This would allow resizing the logo big or small to always look awesome and yet retain that grainy texture feeling without becoming pixelated or bit mapped. We then matched the intense grainy image with an equally stressed type treatment. This featured logo looks equally cool in b/w color and on white or back background.

Groove me baby!


Groove Monkee is a company that creates midi-beats sound tracks to be used by professional musicians. They offer a range of products for all types of music genres. YELLmedia, Inc. created packaging for the shelf products. It was important to have shelf appeal, incorporate current branding, and create a graphic style that could be applied to a whole family of products and musical genres so that packaging can look clean and consistent.

Tuesday, May 19, 2009

Bloom for Everyone!


Bloom Yoga Studio needed to create some targeted direct mails. YELLmedia, Inc. designed and created these postcards while staying in tangent with Bloom Yoga Studio's brand image. Pictured above left is a postcard targeted at mama & baby yoga classes, workshops and resources, while the postcard pictured left targets a new popular yoga workshop targeted at runner's.

The Soul Mate Guy - Frank Polancic



Frank Polancic logo was created to brand and represent Frank Polancic as a brand. Polancic is a successful businessman, sought-after speaker and the leading authority on creating soul mates. He has been extensively trained in traditional and non-traditional methods of personal transformation and achieving life goals and has written the popular "Why Wait? Create Your Soul Mate Now." YELLmedia, Inc. redesigned/branded Polancic honing in on a description commonly referred to him "The Soul Mate Guy." Using and creating this brand allows Frank to expand his work to future books, movies, speaking engagements, etc. The logo incorporates the bold red and black and is both simple, clean, and attention getting. The logo can easily lend itself to a presentation or a book. The red of the logo commonly symbolizing love abstractly creats a heart shaped impression with his name.