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Friday, December 19, 2008

YELLmedia Design Published!

YELLmedia, Inc. promotional micro-site YELLmedia Celebrates was included in the GD USA November/December 2008 Publication. Visit the website at YELLmedia Celebrates and see it for yourself!

Holiday Season Gifts That Bloom!

Give The Gift That Blooms with a Bloom Yoga Studio gift card! Bloom Yoga Studio wanted to create professional and environmentally friendly gift cards in lieu of paper certificates. They found ones that are reusable and sustainable (similar to credit cards) with an online printer. It's an affordable decision that increases the visual impact of the gift itself.

YELLmedia, Inc. designed the card and gift carrier to follow their current brand standards and added a sense of humor and fun to it - just as gifts should be. Tying into the companies name "Bloom Yoga Studio" to the gift itself "Give The Gift That Blooms". Who would not feel good about giving a gift that gives like that? When the gift recipient takes out the gift card to cash in their gift there is a secret message underneath that says "Enjoy!" hoping to bring the happy impact home.

Thursday, December 18, 2008

New Year New Look!

JPL Records is a local recording studio with a magnificent control room with all of today's latest gear and cutting edge technology. Unfortunately, their logo was not as cutting edge so they wanted to shake things up.

YELLmedia, Inc.
researched the many other sound recording studios as background research and worked closely with JPL Records to come up with a great logo. The blue is a common business color that has levity, while the gradations of the blue color are more playful. The bars in the back of "JPL" are a graphical represention of sounds waves and the letters "JPL" are shaped in a fluid motion to continue the feeling of motion and give a high tech edge. Hopefully this will be a great start to a new year full of lots of new business!

Thursday, September 18, 2008

Something to YELL about! YELLmedia, Inc. wins five Awards of Excellence!

For more than 4 decades, Graphic Design USA has sponsored national design competitions that spotlight areas of excellence and opportunity for creative professionals. It honors outstanding work of all kinds and across all media: print and collateral, advertising and sales promotion, corporate identity and logos, internet and interactive design, packaging and p-o-p, broadcast and motion graphics. From 10,000 + entries; of these, a highly selective 15 percent are recognized with an Awards Certificate of Excellence. This year YELLmedia, Inc. has won five (5) 2008 American Graphic Design Awards from Graphic Design USA.

YELLmedia is proud of its earned awards by striving for excellence in cutting edge graphic design, trendsetting, and getting recognition and distinction from the design community. YELLmedia is also excited to provide clients with excellent work and allowing for even better exposure by entering their designs into contest such as these. Please see awarded work below.

2008 ADGA for Chopper Shots Website, www.choppershots.net

2008 ADGA for À La Card Chicago Logo Design

2008 ADGA for À La Card Chicago Package Design

2008 ADGA for YELLmedia Celebrates Microsite, www.yellmedia.com/celebrate

2008 ADGA for a Magazine Website Design

Thursday, September 11, 2008

Royal Couture

Royal Couture is a new clothing store & line which will be opening in 3 Chicago Area malls before the years end. YELLmedia, Inc. helped develop the name and brand identity. Colors were chosen for a hip unisex appeal. The logo was crafted using pull out elements that may be used in subsequent branding on clothes, accessories, purses, shoes, etc.

The JET Set

JET Campus is a not-for-profit extending educational services to college students. They have another branch that is for professional networking. They required a website and a logo. Their professional branch also had a dated logo.

YELLmedia, Inc. redesigned both the campus and professional logos to bring them up to date and also to create a common link between the two company branches. The "JET" in the logos with the icon both compliment each other while the campus logo is brighter and the font treatment less formal to appeal to college students.

Nest Home Staging

Nest Home Staging is a business that specializes in staging your home for resale or home redesign. They jumped ahead and had a website designed and in place when they decided to back track and do their logo. Though slightly backwards, this reverse process required trying to match a logo to an already established design. Color requirements already existed. It also required thinking of future applications for the logo i.e. signage, business cards, etc.

YELLmedia, Inc. designed the logo with the above in mind using existing color schemes and incorporating elements for the company name and business into the logo i.e. the nest and the "sold" sign.

Tuesday, September 2, 2008

Handle with Care

The Smallest Sparrow creates fantastic handmade and embroidered custom baby gifts. In order to help grow the brand YELLmedia assisted Sparrow in creating some collateral items including custom note cards, hang tags, and gift certificates.

Than hang tags brand the individual items and have a very clean look. They include the logo and website so the recipient of these special gifts can order other items. The back of the tags include wash and care instructions for The Smallest Sparrow products. The note cards are included in mailed gifts and reiterate the brand and the website address. The cards were printed specially so that Smallest Sparrow could customize these cards and print on them with their in-house laser or ink-jet printer. They have complimentary baby blue envelopes. Not one to waste advertising space, on the back of the note cards are some pictures of The Smallest Sparrow products which compliments the back of The Smallest Sparrow business cards.

YELLmedia, Inc. provided graphic design, layout, format choice/options, print preparation, and value added printing services.

Here's The Rug

Exclusive Oriental Rug started from the ground up. The company needed help coming up with everything from company name, identity, web domain, website design services.

The owner wanted something quick and catchy, but wanted to liaison to his other business which also had "Exclusive" in it's name. After carefully researching other oriental rug companies in the field we came up with "Exclusive Oriental Rugs" because it was possible to also shorten the name to - EOR Rugs and the domain name www.eorugs.com was available.

The logo needed to be very clean and simple, just like its name to compete within the oriental rug carpet market and to appeal to the high end interior designer clientele. Colors were picked for brightness and commonality in hand-woven rugs available. For the business cards we included a piece of carpet that incorporated the same colors of the rug. It was an added benefit to show the consumer some quality product on the business card that tied back to the business. Electronic MS Word templates for letterhead and envelope were requested instead of printing.

YELLmedia, Inc. provided consulting on business name, created logo concept and brand identity.

Friday, July 11, 2008

The Smallest Sparrow

The Smallest Sparrow is a unique company that makes custom and personalized baby gifts. You choose the fabric patterns, embroidery color, and name or initials and they do the rest. The items are really precious and unique for that one of a kind gift. Yes, I've bought them as gifts myself. At the moment you can only purchase online, but keep an eye open as these make their way to Chicago area boutiques.

The Smallest Sparrow came to YELLmedia, Inc. with their name and preferred colors. YELLmedia designed the rest followed up by business cards that look like a gift with ribbon design around it to compliment the business concept and images of some of their custom baby gifts on the back.

Track Stars

Track Star Studio is a new event company geared towards tweens. I can't give away the whole kit and caboodle, but if you want to give the younster in your life who loves music a birthday party or event to remember, I would definitely contact theses guys!

Track Star Studio already came to YELLmedia, Inc., with their company name and tagline, but the wanted a logo that really identifies with tweens. Something that was bright and colorful and familiar with a group of kids that love Hannah Montana, High School Musical, and American Idol. The logo would also have to work great in verious applications and promotional items such as CDs, t-shirts, invitations, etc. That's where we came in. Using a really pop type icon of stars that also ties into the companies name and bright colors with a slice of Americana. We developed their logo and business cards.

Are you looking for a good relationship?

Tree Dental Lab creates dental restorations for, you guessed it, dentists. YELLmedia, Inc. was enlisted to help with a direct mail targeting new dental clients. The DM consisted of developing the concept, designing a tri-fold brochure, and writing a personal letter. The big challenge is that most dentists have a relationship with their dental lab which is "comfortable" and works, so that there is no reason to change. The other issues is that most dental labs look the same with the same colors and the same fake looking smiling pictures. It was necessary to cut through that clutter.

YELLmedia, Inc. developed a very "personal" campaign. It was so personal that the brochure appeared as a personal ad. The goal was to look different from the competition and have a personal feel with handwritten fonts. Even the addressed envelope was in a handwritten font using cream resume paper and envelopes so that it mimiced a personal letter. We hoped with the personal ad to evoke some kind of response - i.e. laughter. We also used strong call to actions with "call now to get your free starter kit" and to be entered in a drawing for a $50 Starbucks card - what dentist doesn't like coffee?
The result was higher than average DM rate with only sending out two mailings for 200 letters each.

You Need Water To Bloom

Bloom Yoga Studio knows the value of good marketing a creating consistent brand identity within their studio. The connection between fitness, Bloom, and water is clear - so naturally they started to market their own tasty brand of natural spring water. YELLmedia, Inc. designed the water bottle labels and developed the tag "You need water to bloom."

This Bloom Smells Right.

Bloom Yoga Studio has recently started to advertise more regularly. They wanted to create ads that reflect their brand identity consistently, and also attract new clients that might be intimidated by the other yoga studios. Together with YELLmedia, Inc., we created a consistent ad campaign catered to "Yoga for Real People." All photos were picked for consistency, color, and realistic yoga positions and attire. These photos are changed out at regular intervals. Also, updated special events/programs are added to the bottom of each ad to generate interest. Ads can be seen in "Yoga Chicago", Logan Square Chamber of Commerce, and other publications.

Inviting Invitations

I don't know how many of you are aware that YELLmedia, Inc. also provides personal stationary, invitations, and promotional items for events. A micro-site has been created where you can see samples and get ideas for your special life events. Here are a couple of the latest ones for a Tuscan Themed Wedding. Consider YELLmedia, Inc. for a truly unique invitation that showcases your personality. No more cookie cutter invitations! Check out YELLmedia Celebrates micro-site at www.YELLmedia.com/Celebrate for more samples or email yael@yellmedia.com.

Chopper Shots Hits It's Target!

Chopper Shots is a unique photography outfit that takes aerial and panoramic photos via remote control helicopters for various uses such as commercial real estate, construction development, land surveys, large public events, etc. These are really high-end clients with high expectations. Chopper Shots really needed to update their look in order to sell upmarket. Both their website and identity were looking dated.

YELLmedia, Inc.
's first task was to update the logo. Both the shape and the colors needed to scream cutting edge and high end. What we did was create smoother lines on the logo, and without changing it much we added an additional visual element of a camera lens. Then we brightened the colors to be more modern and catch the viewers attention.

The next task was to overhaul the website. YELLmedia, Inc. not only updated the website by adding a flash introduction featuring Chopper Shots great work and adding a new photo gallery and 360 Panoramic gallery, but they also saved Chopper Shots money by setting them up with a new web host which cut their hosting fees in half. Additionally photos and samples that would open a new window when clicked on, would now open in a window within the website so that the branding remained consistent. Also, it was really important to highlight the different types of photo and the helicopter stabilizer that they sell. So we put that on the front page. In addition. in order to justify the pricing we needed to showcase that Chopper Shots uses state of the art technology, cameras, videos, photo retoucing software, film editing software, and high end remote control helicopters & stabilizers. If a customer were to do this job on their own, beside needing the expertise, they would have to make a large investment.

The last bit of identity work was the business card. We really wanted Chopper Shots business cards to let people know who they are and what they do. Since their business is photos and pictures ARE worth 1,000 words we added about 4,000 words worth to their business card by creating a brochure business cards that highlighted the ways in which Chopper Shots could be used and showing just a few aerial shots to leave them wanting more. Again, branding and identity was consistent throughout.