It's official. Welcome to the first YELLmedia blog, a.k.a YELLog. Let's hear it! Can I get a YELL? Booyah!
I thought starting a blog would be a great way for future clients to get a glimpse into the thought processes and capabilities of YELLmedia and at the same time give a little more exposure to my clients. Today, every link counts in bringing your hits and search engine rankings up. Also, I solidly support all the projects that I work on. I think it's good moral, work ethics and it helps keep me be excited about the projects that I am working on.
Migun
Migun South Africa came to YELLmedia without anything - no collateral, no website, no business cards, zippo. Migun is a Korean company that creates thermal massage beds that actually improve your health. The beds are sold world wide. I've tested one out and it feels nothing like those wimpy massage chairs at novelty stores. Helga move over!
Migun Headquarters has no brand standards that they issue to franchisees. That means that every Migun website in America looks completely different. This particular entrepreneur had full rights to the South African market for Migun and wanted to be sure any subcontracted stores looked exactly the same . He understands the value of a consistent brand.
We developed their distinct branding and feel which all subsequent stores/locations will need to replicate. Migun HQ had two different logo looks with blue and green. We really connected with the green color because of its association with nature and health. Since Migun South Africa is a start-up work was done on an ongoing basis and rolled out little by little. After corporate identity, we developed the website which is consta
ntly evolving.
From there we started with gym ads, flyers, the Grand Opening E-vite for their first Demo Centre, and Web-coupons. They are currently growing, have teamed up with a highly respected Chiropractic professional, and have a couple large deals on the horizon.
YELLmedia provided the following skills for this job: brand identity, marketing strategy, copywrighting, web design, print collateral materials, photo selection/purchase/rights management, e-vites, and press release.
I thought starting a blog would be a great way for future clients to get a glimpse into the thought processes and capabilities of YELLmedia and at the same time give a little more exposure to my clients. Today, every link counts in bringing your hits and search engine rankings up. Also, I solidly support all the projects that I work on. I think it's good moral, work ethics and it helps keep me be excited about the projects that I am working on.
Migun
Migun South Africa came to YELLmedia without anything - no collateral, no website, no business cards, zippo. Migun is a Korean company that creates thermal massage beds that actually improve your health. The beds are sold world wide. I've tested one out and it feels nothing like those wimpy massage chairs at novelty stores. Helga move over!
Migun Headquarters has no brand standards that they issue to franchisees. That means that every Migun website in America looks completely different. This particular entrepreneur had full rights to the South African market for Migun and wanted to be sure any subcontracted stores looked exactly the same . He understands the value of a consistent brand.
We developed their distinct branding and feel which all subsequent stores/locations will need to replicate. Migun HQ had two different logo looks with blue and green. We really connected with the green color because of its association with nature and health. Since Migun South Africa is a start-up work was done on an ongoing basis and rolled out little by little. After corporate identity, we developed the website which is consta
ntly evolving.From there we started with gym ads, flyers, the Grand Opening E-vite for their first Demo Centre, and Web-coupons. They are currently growing, have teamed up with a highly respected Chiropractic professional, and have a couple large deals on the horizon.
YELLmedia provided the following skills for this job: brand identity, marketing strategy, copywrighting, web design, print collateral materials, photo selection/purchase/rights management, e-vites, and press release.
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