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Friday, August 24, 2007

Draw a Card...Any Card!

A La Card Chicago is a terrific new company. They promote authentic Chicago restaurants through their special discount card decks. They also have a charitable arm that donates proceeds to a local food charity. These cards make great corporate gifts and your companies logo can go on it, or they can be sold as fundraisers, or just given as gifts. If you like to dine out and try new restaurants, this is definitely worth your while. I don't want to give away the whole enchilada, so you will just have to wait for further website development. Please contact A La Card Chicago if you are interested in participating as a restaurant, purchasing card decks, or have any questions at info@alacardchicago.com tell them YELLmedia sent you.

YELLmedia first assisted A La Card Chicago with their brand identity. This particular logo concept was chosen to convey a sense of adventure for the different types of restaurants you can try out. The colors are modern, and reflect the earthy and natural food trend as well as the charitable part of their organization. The style adapted is slick and modern to attract higher end and trendier eateries. YELLmedia went on to help with business cards, letterhead, and the actual card deck designs/card boxes.

For the tag, we wanted something quick, catchy, and yet descriptive. What could fit the "bill' better than "draw. dine. save." Because that's what you do. Draw a card, eat at that restaurant, and save on your bill. Fait Accompli!

YELLmedia also set up A La Card Chicago's interim website and email addresses. Stay tuned for their next developments. They are totally going to be on OPRAH!!!!

YELLmedia provided/developed brand identity, design layout, copyrighting, tag line, web design, and web administration.

1 comment:

Anonymous said...

Great work.