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Wednesday, November 14, 2007

Wrigley's "5"

Wrigley launched a new "sensory"experience gum appropriately called "5" to indulge your 5 senses. Their PR company contacted YELLmedia to help create a highly customized power point presentation for their Chief Marketing Officer that would would incorporate multiple media clips with little to no text. It needed to reflect "5"s brand messaging and not Wrigleys.


YELLmedia, Inc. designed a custom power point template and laid out and organized the slides according to an outline of the presentation provided by the PR company. Media clips were inserted varying from movie clips to commercial spots, and then all organized and burned to CDs for the presentation.

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